Hi, I’m Emi.

I am a filmmaker turned UXer—or as I like to say, a storyteller who switched mediums.

My background is in traditional filmmaking and short form creative production at the intersection of content and commerce. This history reinforced my deep interests in visual perception, cognitive science, and the emotional and psychological impact of digital journeys, laying the groundwork for my transition into UX and content strategy.

No matter the method, my philosophy remains the same: the audience is as much the artist as the creator. As such, I strive to help brands find or refine their stories and create comprehensive experiences that not only connect with but also educate, inspire, listen to, and genuinely support their communities.